Sit, Stay... Go!

I don't buy my dog Pedigree or Baker's, or any other budget brand. I buy him Royal Canin, who make a range of dog food that is specifically designed for individual breeds.

As it's not readily available at all pet stores, or superstores, I have to travel about 25 minutes down the road to a place called Pets Corner. What a treat this place is.

I was having problems with my dog constantly getting an upset stomach, resulting in a bit of a mess coming from both ends. I tried altering the amount of food, the frequency of his meals, but nothing would help. He was on Baker's at the time, and after enquiring at Pets Corner, they let us know about how horrible this stuff really was.

They gave me some really sound advice on his diet, what the best treats were to give him, and even what toys would last with him.

Recently, when I had to switch him to adult dog food, I wanted to know if I should slowly intergrate his new food with the old stuff. I had a pleasant chat about it, and when we stumbled onto a hole in the assistant's knowledge, she was more than happy to go and compare the ingredients of the old stuff with his new adult food.

This experience was so much more pleasing than your average retail experience of, 'dunno' or 'I'll get the manager'.

Hire passionate people to sell your products, and give them the training they need to not only sell to your customers, but to help them as well.

Don't make customers, make fans!