Tuesday, June 9, 2009

When Will People Realise how Awesome the iPhone is?

Really, people, start looking at the world a little differently will you. All the time, when people criticise the iPhone (which I have), they are always going on and on about how it doesn't have this or that feature.

When I initially discovered that it didn't have media messaging, I thought: well that's a bit stupid. But, I didn't miss it at all. In the whole history of media messages, I've probably sent about five. And as for video calls, do not even get me started how completely useless that is.

It can sometimes be a little embarrassing to describe to people why such an expensive device doesn't have features which many phones have enjoyed in the past. It is easy to think that, for all its wizz-bang fashion icon status, the iPhone is useless to most people. It is, however, normally those same people who think like that who have nothing better to do than send pictures of their genitals to each other on smart phones.

You only realise the iPhone's true potential when you begin to see it as more than a phone. Instead, it is a media and software platform like no other device we have seen yet. It is what the PDA should always have been. When you first watch a movie, or television episode on it, you realise the last time you saw anything similar was on a sci-fi movie. This is the future in your hand.

And the journey is not complete there.

The iPhone is evolving, as any great product should. The lack of features, and the limitations that Apple impose upon the product are there for a good reason. Yes, unlike the Palm Pre, it does not support multi-tasking, but the Pre allows you to run so many tasks that the phone will die. Yes, it did not initially ship with cut,copy and paste, but Apple have been given time to develop a solution which is in keeping with the UI's style and most likely with the capabilities to see how such a feature would work across what is now a vast selection of 3rd party apps. We can learn to live with these limitations, because we have so many alternatives in our lives to having everything housed all in one device.

Why are we not content with a product that does what it says it will do, and do it to the best of its capability? I don't think that you can argue that any other touch-screen phone is able to accomplish anything near what the iPhone can. LG, Samsung, Palm...please. They are cheap imitations, and lack true innovation.

I'm not arguing that you should only buy an iPhone... it is not a perfect product, but it is a growing platform that can constantly improve. Why is it awesome? Because it is the only device I have used that has made so much capable, and been able to accomplish all of its features to the best of my expectations.

Other phone manufacturers need to leaf from Apple's book. They have attempted to cram so much into their phones without worrying about the hardware specs, user interface and expandability of their devices. Instead, Apple decided to slow down their development, rethink some established ideas and build a device that was missing some well-known features, but had been engineered to work smoothly and perfectly.

And now, Apple is leading the marketplace with constant innovation, refinement and outside development. The iPhone is here to stay, and it's going to be a huge, huge life changer. I think it could well be comparable to the release of the modern personal computer, but its impact has been deminished by the fast pace of computer development, and the proliferation of phones, computers in most western homes and the internet.

We all need to slow down, and stop expecting everything from everybody. Why do we not search for those that can achieve products, services and work that is of a superior quality, instead of being able to do everything and wash the dishes at the same time?

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